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I reckon it needs to be sessionable, and approachable for the (unenlightened) masses that we want to sell it to.Amber, IPA, APA (ish) gets my vote.
Just thinking out aloud, but would there be any advantage to making approximately 100 fresh wort kits instead and not have all the hassles with bottling and selling 2000 litres of beer?
Thanks for the sentiments Andy but I don't really need handouts just yet. This looks like a great idea RK but before everyone gets over excited about the end result perhaps it would be good to clarify who is stumping up the $10K cost? Does this need to come upfront or is there a time period over which it needs to be paid. I'd be happy to get involved with the project in some way.
As a non SABC member, i reckon its a great idea, but i think the financial realities need to be put before the desire of us amateur brewers who it probably wont affect too much.What happens if it goes to open market and doesn't sell, or doesn't sell very well?What happens if it gets infected/incidents in bottling/brewing or whatever?Who is going to put in the time involved at multiple stages, and will they be paid? (label design, labeling bottles, distribution, marketing, any associated paperwork/legal requirements)I'd suggest bottling it and having a set pre-sold limit in order to minimize risk exposure. IE, the idea wont proceed unless 80% of the ~200 cartons are paid for before the brew day. Which would generally limit people purchasing to BA members and associated (general public would be unlikely to pay for beer that doesn't exist yet...)I guess it comes down to whether it is a financial venture, or whether it is a 'club event' scenario. If its a financial venture, the beer needs to be marketable, fees should be obviously and upfront, someone needs to stump up the capital and stand to make the profit etc. If a club event, the brewers should make whatever they like, fund it internally and package it however suits them.
I have to agree with the general sentiment here. The club committee love the idea of this, however, club members alone aren't going to buy 2000L of beer. Let's assume 150 cartons of 500ml longnecks are produced and several kegs. If each SABC member bought a carton, there would still be 120cartons left.. My question back to RK would be, how confident would you be in selling the remainder of the beer and would you suggest a larger proportion of kegs vs bottles for example to help shift it?