I have to agree with the general sentiment here. I think the idea would be for club members/supporters to shift 4 or 5 cartons each through friends and family.
The club committee love the idea of this, however, club members alone aren't going to buy 2000L of beer.
Let's assume 150 cartons of 500ml longnecks are produced and several kegs.
If each SABC member bought a carton, there would still be 120cartons left..
My question back to RK would be, how confident would you be in selling the remainder of the beer and would you suggest a larger proportion of kegs vs bottles for example to help shift it?
Depending on margin added to each carton if 75% or so of these were pre sold then much of the cost is covered before production.
There are the other risks as mentioned previously, bad batch etc.. These would be low but nonetheless there.
As RK is doing this as a non profit for Birbeck's it's not really for him to do all the sales legwork as well as the brewing/legal/excise side of things.
great offer Labels, thanks.
depending on beer, I would expect I could move 20-30 cartons in quick order, possible 5-10 kegs. I could push the carton order interstate and could move another 20-30.
But Nige is right, best idea for me is for members to move 'their' beer to their friends/family.
Not a suggestion, not saying this is what needs to happen and definitely noting that its still a bit of cash. 40 members, 10k cost, $250 each. If you want 500ml, say 280 cartons (12x 500), thats 7 cartons for each member to share/fundraise with. that also allows for 10 kegs which I can sell at full rate, depending on the beer would cover $2k of the cost, could raise $1k for the club or use to contribute towards the cost. So that $250 now becomes 200 or 175 for the 7 cartons. I could also shift the cartons at full rate through retail channels but its not going to be huge margin on it to cuts costs unless it was at retail. wholesale won't return much but it would be something. take out 40 cartosn fromt he total and its 6 cartons a member. sales to BA members not SABC members reduce it further.
Don't freak out about the reality of a big brew and having to move it and how to do that etc. maybe not everyone wants to do it. maybe only a few do and maybe because of that its not viable for those that do want to do it.
if it goes to market and doesn't sell well...well that usually ends up being the retailers problem. BUT think about the beer first. Then if we do this, and if we generate interest through our own networks there will be interest before the beer is made. Facebook, Twitter talking to people generally about what is happening. Be excited about it. there are plenty of examples of beer on the market that moves just because someone is excited about it. As brewers you might taste it and think its rubbish but others taste it and think its great because someone is telling them its great. I could use contacts to get this into some media. This could involve the ABC, Advertiser and Beer and Brewer.
if it gets infected...well that is what my insurance is for
label design, unless someone is a designer and wants to provide their time to do it, get an idea and I will arrange my designer to do it.
larger proportion of kegs to bottles - can be done but you might have noticed I don't have a lot of taps around town because venue managers don't like me with a couple of exceptions. I own a suit and dare to wear it. Kegs are hard to move unless you are in venue managers ears all the time. 20-25 kegs would be my max. that would be half the brew.
labelling bottles and bottling - its a club thing. club members do it. if there aren't people that want to vounteer to get their beer done without getting paid for it it is a sad state of affairs. label goes on before the bottle is filled. two people labelling, two rinsing bottles, one filling, one capping and putting to the carton. 6 people bottling.
marketing, distribution - again, its a club thing, if members don't want to share their beer with friends and family that's fine. It probably won't work. but many hands make light work. I can move a bit quickly but not all of it. But I'm not doing this to move beer.
I want to get rid of my hops. The best way to get rid of hops in these quantities is to make beer. making beer as a collective spreads cost and makes it interesting and exciting. its also interesting.
paperwork and legal requirements are all mine. I'll deal with it. The offer remains, if anyone wants to shadow me and see what it takes to get a beer to market it can be done.