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Author Topic: Pirate Life sold to AB Inbev  (Read 627 times)

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Offline gadjitsteve

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Re: Pirate Life sold to AB Inbev
« Reply #20 on: November 30, 2017, 05:36:57 PM »
That's a really good point. Most of my bar drinking these days is at Brewboys which has a sensational selection on tap, or at the cricket club where there's nothing remotely reasonable on tap. I forgot that it varies at other bars.
Heard Simon was selling out next week...

I'm sure that was from a reliable source...
My troll doll told me

Offline Hatchy

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Re: Pirate Life sold to AB Inbev
« Reply #21 on: November 30, 2017, 06:27:47 PM »
Providing the quality remains high i'll continue to buy it
I wouldn't count on it.
I'm yet to see a beer brand that got better once bought by a mega-brewer.
Have seen them going downhill in a matter of months, that's for sure.

Little Creatures doesn't taste any different to me now than what it used to. Not that I drink much of it.
I have nothing interesting to add here.

Offline Edi Amin

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Re: Pirate Life sold to AB Inbev
« Reply #22 on: November 30, 2017, 06:47:41 PM »
They expanded very fast, so I imagine they've borrowed a lot of money. I can certainly see why they'd take the chance to get ride of said debt.
My BAC varies but I am always full of shit.

Offline hammer

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Re: Pirate Life sold to AB Inbev
« Reply #23 on: November 30, 2017, 07:11:01 PM »
Why rag on them? They had a successful business with a great product. Someone bought it. Well done
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Offline Leprechaun

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Re: Pirate Life sold to AB Inbev
« Reply #24 on: November 30, 2017, 07:30:25 PM »
Here's hoping they keep the faith

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Offline bookworm1707

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Re: Pirate Life sold to AB Inbev
« Reply #25 on: November 30, 2017, 08:32:10 PM »
Well done to them! They took the punt to set this up, worked hard and succeeded in a big way. If they choose to sell it, again, well done. I hope they made some good money for the work/effort/risk, sincerely.

As for the brand, I hope it lives on and maintains quality. I can't imagine the three of them will stay if it doesn't. 

Offline labels

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Re: Pirate Life sold to AB Inbev
« Reply #26 on: November 30, 2017, 09:09:23 PM »
Well done to them! They took the punt to set this up, worked hard and succeeded in a big way. If they choose to sell it, again, well done. I hope they made some good money for the work/effort/risk, sincerely.

As for the brand, I hope it lives on and maintains quality. I can't imagine the three of them will stay if it doesn't.
I hope they truly did 'choose to sell it' and weren't put under any duress to sell it. I know what big companies are like and they are mighty powerful.
Just another Adelaide brewer

Offline FishersFirst

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Re: Pirate Life sold to AB Inbev
« Reply #27 on: November 30, 2017, 10:10:30 PM »
Well done to them! They took the punt to set this up, worked hard and succeeded in a big way. If they choose to sell it, again, well done. I hope they made some good money for the work/effort/risk, sincerely.

As for the brand, I hope it lives on and maintains quality. I can't imagine the three of them will stay if it doesn't.
I hope they truly did 'choose to sell it' and weren't put under any duress to sell it. I know what big companies are like and they are mighty powerful.

I'd have insisted on a $200 retainer up front. They're suspect...

Offline Schulkingal

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Re: Pirate Life sold to AB Inbev
« Reply #28 on: December 01, 2017, 12:43:43 AM »
Providing the quality remains high i'll continue to buy it
I wouldn't count on it.
I'm yet to see a beer brand that got better once bought by a mega-brewer.
Have seen them going downhill in a matter of months, that's for sure.

Little Creatures doesn't taste any different to me now than what it used to. Not that I drink much of it.
It certainly does to me. One might argue I've changed a lot since they got sold, but, for the record, it tasted good in 2009 and it doesn't now.

Offline cronessa

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Re: Pirate Life sold to AB Inbev
« Reply #29 on: December 01, 2017, 08:37:31 AM »
I can see both points of view.

They've worked hard, built the business, no doubt been offered a large wad of cash. Good on them. Their business model was always about distribution growth.

But I can also understand the consumer disappointment. It's no longer going to be controlled by an independent passionate business but a massive conglomerate with a portfolio.

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Offline BobbyD

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Re: Pirate Life sold to AB Inbev
« Reply #30 on: December 01, 2017, 09:45:05 AM »
Well done to them! They took the punt to set this up, worked hard and succeeded in a big way. If they choose to sell it, again, well done. I hope they made some good money for the work/effort/risk, sincerely.

As for the brand, I hope it lives on and maintains quality. I can't imagine the three of them will stay if it doesn't.
I hope they truly did 'choose to sell it' and weren't put under any duress to sell it. I know what big companies are like and they are mighty powerful.
I believe Coopers sued Lion for aggressive take over strategies. It certainly does happen.

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Offline raven19

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Re: Pirate Life sold to AB Inbev
« Reply #31 on: December 01, 2017, 10:04:14 AM »
It's been the best period on social media for entertainment value in some time.

Now if only AB Inbev would buy the rights for beers at Adelaide oval.

PL middies on the hill would be a superb.

'tis just a pipedream yes....
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Offline Zeek

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Re: Pirate Life sold to AB Inbev
« Reply #32 on: December 01, 2017, 10:23:53 AM »
Providing the quality remains high i'll continue to buy it
I wouldn't count on it.
I'm yet to see a beer brand that got better once bought by a mega-brewer.
Have seen them going downhill in a matter of months, that's for sure.

Little Creatures doesn't taste any different to me now than what it used to. Not that I drink much of it.
It certainly does to me. One might argue I've changed a lot since they got sold, but, for the record, it tasted good in 2009 and it doesn't now.

Agreed, I started drinking it in 2002 and it was amazing then. Still very drinkable but has definitely lost the 'wow' that it once had.
Its always a bit sad when a keg blows, kinda like losing an old friend.

Offline growler322

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Re: Pirate Life sold to AB Inbev
« Reply #33 on: December 01, 2017, 12:16:54 PM »
Providing the quality remains high i'll continue to buy it
I wouldn't count on it.
I'm yet to see a beer brand that got better once bought by a mega-brewer.
Have seen them going downhill in a matter of months, that's for sure.

Little Creatures doesn't taste any different to me now than what it used to. Not that I drink much of it.
It certainly does to me. One might argue I've changed a lot since they got sold, but, for the record, it tasted good in 2009 and it doesn't now.

Agreed, I started drinking it in 2002 and it was amazing then. Still very drinkable but has definitely lost the 'wow' that it once had.
I did a full tour of the Geelong site last month and I questioned one of the head brewers re the change with LCPA and his reply was... "as a home brewer you know hops change from season to season. yes the recipe has changed, we regularly tweak it"... I then asked if they use adjuncts like rice or maize? ... No reply from the head brewer and we were moved on to the next section.

With regards to PL... Full kudos to the PL team for the sale. That said, my time, money and locality lays 100% with the independent craft breweries.

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Offline soundawake

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Re: Pirate Life sold to AB Inbev
« Reply #34 on: December 01, 2017, 08:05:14 PM »
Pirate Life was the kind of kick ass brewery and business that should have been buying out other breweries, not the other way around.

It's a damn shame and a missed opportunity for a great and thriving South Aussie company.

Offline Hopmonkey

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Re: Pirate Life sold to AB Inbev
« Reply #35 on: December 02, 2017, 12:52:30 PM »
I have a feeling that PL may have been set up specifically for this reason.  That is not a bad thing.

- The brewery chose Adelaide soley because of distribution
- There was large amounts if cash from the beginning, big investors.  Very big investors.
- The brewery was feared up to produce metric Ftonnes of beer from the start
- For the first few years, they only produced the 2 biggest selling styles ( Pale and IPA)
   Maybe 3 since they border on NEIPA (thicker body, more flavour editions than bordering, use if Madrid otter)
- Their marketing is an incredible machine.

There are more aspects that point but they elude me at the moment.
Just some thoughts

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Offline AvAnAle

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Re: Pirate Life sold to AB Inbev
« Reply #36 on: December 03, 2017, 08:06:04 AM »
Providing the quality remains high i'll continue to buy it
I wouldn't count on it.
I'm yet to see a beer brand that got better once bought by a mega-brewer.
Have seen them going downhill in a matter of months, that's for sure.

Little Creatures doesn't taste any different to me now than what it used to. Not that I drink much of it.
It certainly does to me. One might argue I've changed a lot since they got sold, but, for the record, it tasted good in 2009 and it doesn't now.
I'm on the same boat tastes like a different beer to me, I had one a couple months back after years without one and I was very underwhelmed. That's my concern with PL if the guys want to cash in That's fair enough but it's probably my favourite brand at the moment and I worry in a short time it won't be worth buying anymore. I'm sad my for tastebuds!

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Offline cronessa

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Re: Pirate Life sold to AB Inbev
« Reply #37 on: December 03, 2017, 09:41:14 AM »
Hops are an unneccessary expense to bean counters' bottom lines

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Offline van der Pants

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Re: Pirate Life sold to AB Inbev
« Reply #38 on: December 04, 2017, 11:34:51 PM »
Funny i always saw PL as a commercial brewery anyway.. good marketing great beers they just have bigger brother now.. still find there beers overpriced in store with fancy pants cans :). but hey where home brewers so we see beyond all that.. if they make great beer and sell it cheaper win win.. if not who cares plenty more fish in the sea...for the former owners bloody good on them... built a brand and sold it a premium .. all the best pirate life!
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